It’s very simple. If your site is loading slowly, then you are losing visitors and revenue. Even a few seconds of waiting will cause people to leave your site. Search engines also consider your site’s page-load speed when considering where to place you in the search rankings. A slow-loading site will be penalized and will never rise to the top of the search results.
If your site is running slowly, you are undoubtedly losing customers and sales. So how slow is slow? Nearly half of all people will leave a site that takes longer than three seconds to load. The geniuses at Google have done extensive testing and found that traffic decreased by more than 20% for every one-half second it took a page to load. Visitors have a very short attention span, and there is no shortage of other websites they could visit instead.
But that’s not all. Search engines like Google can actually penalize slow-loading websites! So not only are you losing visitors with slow page-load speeds, now you’re losing website traffic because Google decided your site is too slow. This one-two punch can essentially render your site useless.
Mobile users are especially susceptible to slow-loading websites. Download times are much longer over cellular networks, and smartphones lack the processing power of a desktop computer. Since Internet use on mobile devices surpassed desktop computers in 2014, it’s critical that your website load quickly. If your site takes an eternity to load, your customer is going to click away from your site and likely never come back.
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Cheap hosting. Cheap hosting is the number one cause of slow load times. Their focus is generally on providing the least expensive environment and maximizing their profits, not on having the fastest possible websites. They also often massively oversell server space, which can directly – and sometimes severely – affect your site speed.
Poorly optimized images. Images that are not web-optimized can substantially impact load times. Images with unnecessarily large dimensions should be scaled down to the actual size needed, and all images should be compressed to reduce their file size. These steps can dramatically speed up your site without any loss of quality.
Poorly written code. The code that makes up the theme and plugins you use on your WordPress site are usually very well written and fast – except when they’re not. Plugin conflicts or sloppy coding could be slowing down your site. Even popular plugins have the potential to kill your page speed. Beware.
Not using speed tools. There are many tools and plugins that can significantly enhance your page-load times. If you’re not using these tools, you are missing a huge opportunity to improve your site speed and overall search results.
Missing assets. Your website likely connects to other sites for scripts, code, and files that are used to create your website. If these resources are not retrieved properly or have moved, the web browser will just sit, with the spinning wheel cursor trying desperately to load the page and driving load times through the roof.
Great news! Your site doesn’t have to be slow. We’ll max out your speed and get your website loading lickety-split with highly optimized hosting, smart speed tools, image optimizations, and expert tweaks. The best part? Your visitors won’t leave, and your search engine rankings won’t tank!
Stop losing revenue and visitors because of a slow website! Our WordPress speed experts will get your website loading quickly! Plus, we take care of your security, maintenance, and backups – and we’ll be there with a helping hand whenever you need!
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